Projects — Moschino

Italian fashion brand Moschino is a cult brand. Its tailoring is exquisite, its shapes consistent, but it’s its sense of humour that sets the brand aside.

For fall 2011, Lula collaborated on prints. Many visits to the gorgeous Moschino headquarter in Milan, translated into a series of flower themed prints. The Red Rose print took stage on this very catwalk. Moschino’s women are independent, pretty, busy, ironic, confident, witty, funny, elegant, unconventional, classic…and they want roses too.