Projects — i-D

One of the most iconic bags of the century, the Fendi Baguette, is the subject of a wonderful Rizzoli book, dedicated to its very own legacy.

Designed by Silvia Venturini Fendi in 1997, the Baguette marks its 15th birthday with a printed retrospective, collecting the many faces, styles, materials and stories of its historical success.

To celebrate such event, i-D magazine Fashion Director and Fendi Stylist extraordinarie Charlotte Stockdale, commissioned Lula to create an illustrated portfolio of memorable Baguettes.

Lula couldn’t help but inviting her friends over for the occasion. As a matter of fact, an accessory becomes iconic, if an icon wears it. So, dressed head to toe in Fendi Fall 2012 some of our favourite HERSELF women picked their choice.

The gathering was as unique as each single bag.
We winked our right eye and smiled. After all, as Carrie Bradshaw famously said to a robber aggressively asking for her bag “it’s not just a bag, it’s a baguette!”
Full interview on i-D online