HERSELF is an entirely illustrated biannual fashion publication headed by editor in chief and creative director Lula alongside art director and publisher Thorbjørn Ankerstjerne. HERSELF is based in London and published biannually.

HERSELF celebrates the staggering power of fashion: the beauty and seasonality of its clothes, the overwhelming status of brands, the never-ending fascination with celebrity and icons. Its illustrated format allows for the setting of its pages to break boundaries of time and space, literally travelling everywhere.
Talking to legends, fairytale princesses, HERSELF recognises in them the contemporary taste for endless possibilities.


HERSELF have always worked with and featured key figure heads in the fashion world. From film stars to beauty experts, up and coming designers to house hold names. Each contributor has been carefully selected by our editors to ensure unique and on trend content.
Selected contributors: Anna Dello Russo, Anya Hindmarch, Anya Ziourova, Betony Vernon, Bianca Brandolini d’Adda, Bouchra Jarrar, Calgary Avansino, Carine Roitfeld, Caroline Issa, Caroline Scheufele, Cate Blanchett, Charlotte Stockdale, Chiara Clemente, Claire Courtin-Clarins, Deena Abdulaziz, Delfina Delettrez, Elena Perminova, Elizabeth Saltzman, Elizabeth von Guttman, Emma Hill, Eugenie Niarchos, Eva Herzigova, Gaia Repossi, Giovanna Battaglia, Hannah Bronfman, Hanneli Mustaparta, Helen Franks, Hilary Alexander, Ilaria Fendi, Joana Preiss, Julia Restoin Roitfeld, Katie Hillier, Laura Bailey, Livia Firth, Lydia Courteille, Margherita Missoni, Miroslava Duma, Mary Katrantzou, Mathilde Laurent, Melanie Georgacopoulos, Michelle Ong, Monique Pean, Nasiba Adilova, Natalie Joos, Natasha Zinko, Noor Fares, Olympia Le-Tan, Paula Reed, Prisca Courtin-Clarins, Sarah Lerfel, Silvia Furmanovich, Simone Rocha, Sofia Sanchez Barrenechea, Solange Azagury-Partridge, Sophie Dahl, Suzanne Koller, Suzanne Syz, Sylvia Toledano, Tabitha Simmons, Tatiana Santo Domingo, Valery Demure, Vanessa Seward, Vika Gazinskaya, Vivienne Becker, Yasmin Sewell.


HERSELF magazine is distributed worldwide by Comag Specialist and can be seasonally found in global hotspots from Colette in Paris to Tate Modern, Saatchi Gallery and Serpentine Gallery in London, 10 Corso Como in Milan.
Additionally, HERSELF is distributed to world leading hotels like LA’s Chateau Marmont and Hôtel du Cap-Eden-Roc in Cannes, international luxury SPA’s such as Abu Dabi’s Al Raha Beach Hotel and exclusive private member clubs as London’s 5 Hertford Street and The Arts Club as well as First Class airport lounges in London, Los Angeles and Dubai.

Consultancy / Special Projects

Represented by Finch & Partners HERSELF also undertakes creative consultancy and has collaborated with brands and personalities such as Cartier, Chopard, Moschino, H&M, Dolce&Gabbana, amfAR, Charlotte Stockdale, Anna Dello Russo and Carine Roitfeld.


For advertising, media enquiries and media kit contact Thorbjørn Ankerstjerne.


With the support of Chiara Chabanne.


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